Nico Sarti on LinkedIn: WIRED's The Big Interview (2025)

In two months, I'll attend the CMO Assembly hosted byThe Millennium Allianceon October 9th and 10th in Barcelona. I highly recommend, yourequest an invite, so visit:https://lnkd.in/eXJgUumH #MillenniumLive

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🥁 Many new opportunities to join the Global Creative Strategy team across our offices. Global Creative Strategist - London https://lnkd.in/ew3AxAM3 Senior Director, Creative Strategist - New York https://lnkd.in/eHjbmawJ Senior UK Creative Strategist - London https://lnkd.in/eknH9MwC Creative Strategist (Freelance) - Milan https://lnkd.in/ee_3hu6u Get in contact!

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Have you ever wondered why some companies skyrocket to success while others stagnate? The answer often lies in one simple thing: creative courage. I've seen firsthand how prioritising creativity can drive incredible results. Companies that embrace creativity see 67% more revenue growth and 74% higher net value (*according to a McKinsey report)However, creativity often gets stuck in silos like content or marketing, which isn't enough in today's fast-paced world.We often face constant pressure, leading to burnout and short tenures for creative leaders. This gap between creativity and business results can hinder long-term growth. Examples like Pierpaolo Piccioli leaving Valentino or the Calvin Klein campaign with Jeremy Allen White show this huge tension.Creativity should be in every part of our business – marketing, PR, retail, customer service, and beyond. It's an approach, not just an output. This means having a clear vision, aligned incentives, strong leadership, and realistic goals.Creativity and Strategy = We must blend creative chaos with business discipline. Instead of relying on one big idea, we should take a portfolio approach, generating multiple ideas to capture diverse cultural moments or, as we do, numerous cultural events. ▶ Condé Nast offers deep expertise in cultural trends, audience preferences, and storytelling, which are crucial for impactful campaigns. Our insights into content creation and audience engagement result in authentic and resonant advertising.▶ Partnering with Condé Nast enhances brand credibility and trust. Our endorsement can significantly boost campaigns, especially in lifestyle advertising, where authenticity is critical.▶ Access to Diverse Talent and Resources - Condé Nast provides access to diverse talents like writers, photographers, designers, and influencers. This enriches the creative process and ensures culturally relevant campaigns. Our advanced production resources push creative boundaries.Our consumers are more discerning than ever, spending over 12 hours daily on content. Traditional methods are less effective as social platforms focus on attention over clicks. High ad frequency can lead to digital fatigue, so engagement is crucial.Plus, it's not about ad frequency alone but brand connection. Driving culture creates natural exposure and attention. Condé Nast, as a cultural driver, is a critical partner for building resonance for advertisers.⏩ Integrate Creativity Across Functions = Make creativity a part of your commercial strategy.⏩ Develop Contextual Power = Balance a comprehensive marketing plan with relevant contextual moments.⏩ Forge Media Partnerships = Leverage Condé Nast's expertise, influence, and resources to boost credibility and create culturally resonant campaigns. Our editorial backbone and the strategic mindset of our teams can develop concepts that deeply connect with consumers because 'culture is vital.Connect with us Condé Nast Advertising

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Incredibly proud of the work my Strategy Health team is doing in the media sector. Kudos to Jessica Moore and Katherine (Kate) Sienko

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So, I was recently interviewed on a podcast! 😅 We chatted about my time at Condé Nast, and I got to gush about some of the amazing cultural moments we create, like the #GQMOTY and #VogueWorld. 🌟Honestly, it was such a fun experience talking about how these events are total game-changers for brands. I still can't believe I got to brag about the awesome stuff we do! 🎉Huge thanks to Giraffe Social for having me! If you fancy a listen, check out the episode link below! 🎧#CondéNast #PodcastInterview #MetGala #GQMoty

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A great opportunity to learn about the companies that genuinely shape digital culture nowadays - Stay tuned for this opportunity between The Lovie Awards and Condé Nast

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